“Expected DA” phrase losing interest amidst Central Government employees..!
Nowadays, the attractive and magical word of “Expected DA” is losing interest amidst Central Government employees..!
We are proud to claim that we were the first to introduce the phrase, “Expected DA”.
Central Govt employees are getting additional Dearness Allowance twice in a year according to the fluctuation of Consumer Price Index. Generally all employees, including state and central government employees are showing interest to know the hike of additional Dearness allowance in advance.
In 2009, when, for the first time we wrote an article under the title "Expected DA (Dearness Allowance) from Jan 2009 for Central Government Employees", we did feel a bit uneasy. We were wondering if the readers would comprehend the title properly. Even the familiar publications like “Swamy’s News” didn’t have such phrases that time.
The phrase “Expected DA”, received tremendous response from the Central Government employees and earned a place for itself in their hearts. It wouldn’t be an exaggeration for us to claim that after the magical ‘Central Government Employees News’, this was the most exciting phrase that we had come up with.
As far as we know, “Swamy’s News” was the only publication that had successfully predicted the Dearness Allowance accurately for a number of years. It is not an ordinary feat for a private publication to be treated on par with a Government Order. This is the reason why, despite the onslaught of the internet, the publication is still gaining tremendous growth.
In January 2009, we announced a 6% expected additional DA. Since then, with Dearness Allowance rising continuously, the curiosity and eagerness to hear the forecast continued to grow. With two 10% hikes in 2010, the response to our forecasts was nothing short of mind-boggling.
Normally, Government employees are more than eager to receive positive news about salary hike, like increment, DA, Arrears, Bonus etc.,. Yet, strangely, there is a slight dip in the kind of interest that the phrase "Expected DA" triggers nowadays.